Sana
Verified buyer
I highly recommend the serum for stubborn dark acne spots after acne. It has really helped in minimizing them in less than a month . Pls go for it if you are struggling with dark spots and pigmentation.
Fade Acne Marks, Starting Today
That mark isn’t acne any more. It’s pigment, and pigment needs a serum made for it.
Acne ≠ Daagh
After a breakout, skin makes extra melanin where it was inflamed. That pigment is the mark you still see, long after the pimple is gone.
Acne
A blocked pore, bacteria and inflammation. Salicylic acid and benzoyl peroxide treat it.
Daagh
The pigment left after the pimple heals. No bacteria, just melanin.
That’s why acne creams don’t fade marks.
What people try, and why the mark stays
- ConcealerHides it for the day. The mark is still there tonight.
- Waiting: “khud chala jayega”Months, sometimes a year, and the sun keeps making it darker.
- Acne creams and serumsMade for pores and bacteria. A mark has neither, so they do half the job.
- Fade TheoryWorks on the pigment itself, and helps stop new marks forming.
See it fade.
Drag the slider across a real customer's cheek, before and after consistent use.
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Fades dark spots
Post-acne marks and dark spots get lighter with steady use.
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Blocks new pigment
2% alpha arbutin slows the enzyme that makes melanin.
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Calms as it works
5% niacinamide keeps the barrier from flaring.
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Made for brown skin
Built for Fitzpatrick IV-VI. No hydroquinone, no steroids.
Unretouched photos. Individual results vary.
5 actives. 5 ways a mark forms. One serum.
Two jobs in one serum
- Fades the marks you already have
- Helps stop new ones forming
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2% Alpha Arbutin
Helps slow the enzyme that makes new pigment
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5% Niacinamide
Helps stop pigment reaching the surface
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Tranexamic Acid
Helps calm the post-breakout signal that triggers marks
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Licorice Root
Helps soothe skin and even out tone
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Vitamin C (Ethyl Ascorbic Acid)
Helps brighten existing marks and defend against UV stress
Full ingredients (INCI)
Aqua, Niacinamide, Alpha-Arbutin, 3-O-Ethyl Ascorbic Acid, Tranexamic Acid, Propanediol, Glycerin, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Sodium Hydroxide, Fragrance.
Is it for you?
For you if
- You have post-acne marks, sun spots or uneven tone
- You have brown skin: it’s made for Fitzpatrick IV–VI
- You’ll wear sunscreen every morning
Not for you if
- Your spots are still red or pink. That’s inflammation; let it settle first.
- You won’t wear sunscreen. The sun undoes the fading.
- You want it gone in a week. Marks fade over 4–8 weeks.
- You want your whole skin lighter. It won’t do that.
Use it right
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Night
On a clean face, 3 drops. Press in, then moisturiser.
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Morning
Sunscreen, every day.
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Sensitive skin?
Every other night for the first 2 weeks.
Better together
Fade Theory works on the marks you have. Daylite helps stop the sun making new ones.
Save Rs.350
Common questions
Will it lighten my skin?
No. It helps fade dark spots and post-acne marks and evens your tone. Your natural complexion stays your natural complexion, and we wouldn’t sell you something that claimed otherwise. It also won’t work without sunscreen: UV makes new pigment faster than any serum clears old pigment, so skipping sunscreen means new marks replace the ones you fade.
Will it burn?
It’s made to be gentle enough for nightly use. 2% alpha arbutin is one of the gentlest ways to fade pigment, and the formula carries licorice root, allantoin, panthenol and sodium hyaluronate to calm and hydrate while the actives work. No hydroquinone, and no exfoliating acids (no AHA/BHA), so no peeling. It does contain fragrance, so patch-test first. If your skin is sensitive, use it every other night for two weeks, then daily. Stinging or redness that doesn’t settle means stop and see a dermatologist.
Why we built Glowvé
Pakistani skin kept getting sold serums made for European weather. So we made our own — formulated for our hard water, our heat and our dry winters. And we tell you exactly what's inside and how much, in plain words. No fillers. No fairy tales. Just actives that do the job.
— Team Glowvé